global strategy

global strategy
global strategy UK US noun MANAGEMENT
[C] a detailed plan for how a business or product can be successful in all parts of the world: »

Investment in Eastern Europe's retail gasoline market was part of the US group's global strategy.

»

adopt/develop/implement a global strategy

[U] the process of planning how a business or product can be successful around the world: »

He is head of global strategy at Putnam Investments.


Financial and business terms. 2012.

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